How to Craft Captions for Your Business Profile


A well-written caption on Instagram can work wonders. Captions are very important especially when you are working on an Instagram Business Profile. You want every word to have an impact and leave a good impression.

But the question is, what makes a good and well-written caption? A great caption on Instagram will add meaning, showcase the character of your brand, entertain the viewer, and/or compel people to take action. Captions may have a length of up to 2,200 characters, including emojis, and up to 30 hashtags. 

Keep in mind that your caption should be done creatively, reflects your brand personality, attention grabbing and speaks to your audience.

Today, we will be helping you on how to curate that Instagram captions for your Instagram business.

Here are some tips to help you master the art of writing compelling Instagram captions

1. Make a research to know your audience

Research who among the platform’s 1 billion users fit your target audience or customer profile. The more you understand your audience, the easier it is to tailor your marketing plan for Instagram that is dependent on their needs and expectations.

Once you have identified to whom you are talking, answering these set of questions will help you write caption:

Do I need to put more context?

Are emojis applicable to this post?

Can this reference be relatable to my target audience?

2. Your brand has a persona, thus your captions has a brand voice

Now that you have revealed your brand persona it is important that your brand voice reflects the values and qualities that you want to embody. You can do this by making a list while thinking of all the qualities and values that you want to relay to your audience.

To star, list down words specifically adjective to describe your brand. But also note that when it comes to this, don’t make it too serious we still want that natural, witty and creative side of you to show.

3. Every Word counts

Always remember to make the most out of your caption. Make it brief but straight to the point and add your creativity. Always keep in mind that most individuals scroll at a brisk pace across their Instagram feeds. 

4. the inverted triangle

Whenever you are about to write a caption think about the Inverted Triangle method. This is the journalist’s method of writing the important information at the very start of any sentence straightforwardly relaying important information. Bear in mind that when writing captions you must apply this method because in user feeds, captions are cut off after a few lines of text, so you need to quickly express your key point or call to action. So make every word hook your target audience right away.

5. Read, read, edit and post

Before you post that caption. Make sure that it is free from any errors and that your message is clearly conveyed. Great writing requires several drafts and edits, whether you are aiming for humour or information. Make every word count and remove words that are unnecessary. Keep it concise, clear and free from any error